Labcorp evolves its brand to showcase its role as a trusted source in healthcare
New Brand Identity Highlights the Power of its Combined Businesses
BURLINGTON, N.C., Dec. 16, 2020 — Labcorp (NYSE: LH), a leading global life sciences company that is focused on advancing health and guiding patient care decisions, is evolving its brand identity to highlight the pivotal role the company plays in healthcare and showcase the power of the company’s diagnostic and drug development offerings. Labcorp started as a diagnostics company over 50 years ago. Today, it employs over 70,000 people worldwide and impacts more than 160 million lives annually through diagnostic insights and the development of innovative, life-changing treatments.
Labcorp’s new brand story reflects the company’s commitment to serving as a source for advancing health and powering clear, confident decisions. Labcorp’s promise is to provide clear data, insights, and answers for providers, for drug developers, and for the public, using its scientific expertise to support the greater good.
As part of the rebrand, Labcorp is introducing a new company logo and will be associating all the company’s business unit brands with the Labcorp name. Covance, Labcorp’s drug development business, will now be Covance by Labcorp. In 2021, all brands and global locations will transition to brands using the Labcorp name.
“Labcorp has always helped our customers and patients make clear and confident decisions about their health. That is and always has been our brand promise,” said Amy Summy, Executive Vice President and Chief Marketing Officer of Labcorp. “We are now bringing that to life through our new brand identity and highlighting our scientific foundation, the power of our diagnostics and drug development businesses, and the value we deliver to customers, providers, patients, and the broader healthcare community. People from around the world are looking to Labcorp for information, innovation, and insights as we fight COVID-19 and other conditions including cancer, Alzheimer’s, diabetes and more. Our new brand reflects our impact in helping people live better and live longer.”
About Labcorp
Labcorp is a leading global life sciences company that provides vital information to help doctors, hospitals, pharmaceutical companies, researchers, and patients make clear and confident decisions. Through our unparalleled diagnostics and drug development capabilities, we provide insights and accelerate innovations to improve health and save lives. With over 70,000 employees, we serve clients in more than 100 countries. Labcorp (NYSE: LH) reported revenue of $11.5 billion in FY2019. Learn more about us at www.Labcorp.com or follow us on LinkedIn and Twitter @Labcorp.